Launching Spotify Free on Bose Smart Speakers

The key value proposition of a Bose smart speaker is quicker access to the music you love. With presets that take you straight to your favorite playlist across music streaming services, and Alexa and Google built in, you can reach the music you want with the press of a single button, or a simple voice command.

Prior to Fall 2019, Bose smart speakers worked with Spotify Premium accounts, but not with Spotify Free. This meant our smart speakers were irrelevant to the 230 M monthly active Spotify Free users. I worked with our partners at Spotify to greenlight and execute the integration of Spotify Free into Bose smart speakers on a tight deadline in order to make the Free tier compatible with Bose products before the key holiday shopping season.

In this role, I communicated key requirements, updates and roadblocks to Spotify and our internal technical team, worked with our Data Insights organization to ensure we could track Spotify Free usage separately from Spotify Premium usage, kept up team moral and motivation under tight deadlines, and carefully coordinated the rollout and communication of Spotify Free with our Cloud, Embedded, App teams, Customer Support and Marketing.

Since the launch of Spotify Free, Spotify has reported a signifiant increase in Spotify listeners using Bose smart speakers (Actual numbers confidential).