Crafting the story of an education non-profit, to maximize donor impact

Less than 20% of students from underserved communities graduate college. Why? Among other reasons: difficulty making college a financially viable option, ever-present imposter syndrome telling them they don't belong, and the absence of a professional network to call upon for help getting internships to further their education and career goals.

The Anaya Tipnis Foundation, a Massachusetts-based education non-profit, uniquely addresses these obstacles to completing college by providing select students with 3 key pillars of support: scholarship, mentorship and internships.

In the face of a pandemic-induced economic recession, characterized by financial insecurity and compassion fatigue, the foundation has set itself an ambitious funding goal in order to be able to continue supporting students in need.

In July 2020, I crafted their investor pitch deck and e-mail campaign, designed to foster an emotional connection to the foundation’s mission, establish trust in its capabilities and ultimately, compel individuals and organizations to donate.

In September 2020, we will know whether they hit their funding goal.